Top 5 Seo + Marketing Things To Focus On In 2020
Google makes thousands of updates to search every single year. How do you stay on top of the waves when you’re trying to be the best spouse ever, a super parent, and a successful business owner? Oooh, I’ve got an idea! Make friends with a team of super nerds who spend...
10 Live Video Ideas For Facebook & Instagram (+ A Killer Formula For Doing Live Video)
You may think live video is something best left to influencers, musicians, and people who are supremely interesting. But no matter who you are or what you do, you should be leveraging live videos for your business. Why? Live videos get a lot more engagement than...
A Holiday Playlist To Keep You Relaxed & Sane This Busy Season
The holidays are a busy time for everyone, but if you're a sweep, the mayhem is multiplied by 10. It's easy to get swept up (pun absolutely intended) and miss the magic of the holiday season, but Christmas and Hannukah are almost here! We want to help you slow down...
9 Tips For Making Better Hiring Decisions For Your Small Business
If you’re like a lot of other business owners, a large portion of your time and thought goes into solving hiring challenges. Finding the right talent is the issue that never goes away. A Small Business Trends study done by Guidant Financial and LendingClub found that...
How Google Maps Ranks Businesses & What You Can Do To Improve Your Chances Of Showing Up
Today we’re picking the brain of our Lead Account Manager and Google Ads Specialist, Christian Rodriguez, and doing a quick dive into a question we get asked all the time: How do I get my business to show up in Google Maps? We’ll be talking primarily about the local...
Small Business Highlight: Shepard Painting Solutions, Louisville, OH
We thought we’d do something a little bit different here on the ol’ Spark Marketer blog and feature a small business. Getting a look at things from the POV of those in the home services industry helps us stay informed, so we can better serve our clients. The moment we...
3 Lessons From CMWorld That Every Business Owner Needs/Desperately Wants To Hear
I spent a few days at the beginning of the month in Cleveland for Content Marketing World, and Jesus, pleaseus was it amazing! Three days of intensive workshops and classes on everything a content marketer’s heart could desire -- from analytics and email marketing to...
Office Max & The Time-Wasting, Friction-Creating Virtual Line
If you’ve ever made copies or prints at Office Max, you know two things: Chances are good you’ll be the only customer at the copy/print counter. On a busy day, you’ll have to wait 5 minutes. You also know it’s a pretty straightforward process. You walk up to the...
On Women’s Equality Day, The Blue Collar World Is Looking Good
From the outside looking in, it’s easy to make generalizations and assumptions about what it’s like to be a woman in a fairly male-dominated industry. But in honor of Women’s Equality Day, we thought we’d ask women in some of our favorite blue collar industries what...
5 Questions To Consider Before Making The Office Millennial Your Social Media Manager
You’re proud of yourself. You looked past the stereotypes and hired a millennial. And you did what a lot of business owners do: you put your token millennial in charge of managing your business’s social media accounts. But is the office millennial really the best...