When Does The Customer Experience Really Begin?
Meatsgiving. It was a potluck event doomed from the start. Your vegetarian cousin, Sarah, graciously sat through the entire 4 hour affair pensively spooning the only vegetarian dish on the table (the spinach souffle she’d *thankfully* brought) into her mouth, while...
Don’t Leave Business Success To Willpower — Rely On Automation
Your phone lights up with an alert. It’s a big new lead from your website! This is always an exciting moment, and gives you a nice little afternoon buzz, not unlike that third cup of coffee. You immediately call the lead and kick off the next steps to turn that lead...
The Time Saving Tools & Apps Every Small Business Owner Needs
When you’re a kid, it can feel like time is stretched out, never-ending, slow like honey. Especially when you’re grounded or waiting for school to end. But as adults, we don’t have that problem. Time just flies. That’s especially true for business owners, who have the...
Is Google Unfair Or Do You Just Have To Know How To Play The Game?
Google. For the average searcher, it’s a noun, a verb, and a godsend that makes everything in life just a little easier. But for a small business owner, it can be a word that brings on rants and feelings of anxiety, victimization, and anger. After all, It’s Google’s...
SEO: When To Hire & When To Do It Yourself
SEO, or search-engine-optimization, is brilliantly simple or surprisingly complex, depending on who you ask. Some people make sweeping promises and guarantee dreamy results, while others won’t make promises at all. So what’s the deal, who’s right? And who should you...
5 Tips For Coming Up With Blog Post Topics When You’re All Out Of Ideas
If you’re like a lot of other business owners, you know that blogging can be good for business, but you hate trying to come up with topics. Trust me, I know the feeling. Sometimes, it feels like there’s nothing else to talk about. After all, “There’s nothing new under...
How to Respond to a Negative Review
Do you have a fear of negative reviews? It's okay! No one can be perfect all the time, and sometimes a customer’s experience isn’t stellar - be it because of a customer service mishap or a miscommunication. If they leave a review (which is way more likely if they’ve...
The Secret To A Better Website? Be A Resource
In my time here at Spark Marketer, I’ve written website content for over 100 chimney sweeps. In other words, if there were an award for “most chimney-related websites written,” I’d quietly (okay, okay, and proudly) accept it. You may think that writing a website for...
6 Easy & Effective Ways To Show Your Employees Appreciation
If you’ve watched any of our Power Business Minute videos or read any of our articles in the past, you know that we strongly believe that your employees make or break your company. They’re the face of your company, an extension of you, and if they’re overworked,...
Books We’d Read Again & Again
It’s no secret, Spark Marketer is made up of a bunch of nerds — so, naturally, we love reading. But life-changing, enjoyable books aren’t limited to the business section. Here are some of our all-time favorite books and top book recommendations (fiction and...