SEO: When To Hire & When To Do It Yourself

SEO: When To Hire & When To Do It Yourself

SEO, or search-engine-optimization, is brilliantly simple or surprisingly complex, depending on who you ask. Some people make sweeping promises and guarantee dreamy results, while others won’t make promises at all. So what’s the deal, who’s right? And who should you...

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The Secret To A Better Website? Be A Resource

The Secret To A Better Website? Be A Resource

In my time here at Spark Marketer, I’ve written website content for over 100 chimney sweeps. In other words, if there were an award for “most chimney-related websites written,” I’d quietly (okay, okay, and proudly) accept it. You may think that writing a website for...

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Books We’d Read Again & Again

Books We’d Read Again & Again

It’s no secret, Spark Marketer is made up of a bunch of nerds — so, naturally, we love reading. But life-changing, enjoyable books aren’t limited to the business section. Here are some of our all-time favorite books and top book recommendations (fiction and...

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The Benefits Of Offering Health Care Benefits

The Benefits Of Offering Health Care Benefits

Determining whether or not it makes sense to offer health care to your employees is a big decision, and by no means a one-size-fits-all decision. Obviously no blog post can make the choice for you, but here are some of the perks of offering health care benefits in the...

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How To Dominate Your Market

How To Dominate Your Market

When you think of pop, do you immediately think of whatever off-brand your grocery store sells? No, you think of Coca-Cola, Pepsi, or their products, like Sprite. That’s market domination, and it didn’t happen overnight. It happened as a result of consistent efforts...

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