When Does The Customer Experience Really Begin?

When Does The Customer Experience Really Begin?

Meatsgiving. It was a potluck event doomed from the start. Your vegetarian cousin, Sarah, graciously sat through the entire 4 hour affair pensively spooning the only vegetarian dish on the table (the spinach souffle she’d *thankfully* brought) into her mouth, while...

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SEO: When To Hire & When To Do It Yourself

SEO: When To Hire & When To Do It Yourself

SEO, or search-engine-optimization, is brilliantly simple or surprisingly complex, depending on who you ask. Some people make sweeping promises and guarantee dreamy results, while others won’t make promises at all. So what’s the deal, who’s right? And who should you...

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How to Respond to a Negative Review

How to Respond to a Negative Review

Do you have a fear of negative reviews? It's okay! No one can be perfect all the time, and sometimes a customer’s experience isn’t stellar - be it because of a customer service mishap or a miscommunication. If they leave a review (which is way more likely if they’ve...

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The Secret To A Better Website? Be A Resource

The Secret To A Better Website? Be A Resource

In my time here at Spark Marketer, I’ve written website content for over 100 chimney sweeps. In other words, if there were an award for “most chimney-related websites written,” I’d quietly (okay, okay, and proudly) accept it. You may think that writing a website for...

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Books We’d Read Again & Again

Books We’d Read Again & Again

It’s no secret, Spark Marketer is made up of a bunch of nerds — so, naturally, we love reading. But life-changing, enjoyable books aren’t limited to the business section. Here are some of our all-time favorite books and top book recommendations (fiction and...

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