Capture the Attention Of the Right People For Your Home Service Business
With Facebook Ads
Contractors + Home Service Businesses: You work hard for your money.
Don’t waste it on broad advertising that reaches people who aren’t going to call. With targeted Facebook Ads, you can reach better customers.
A lot of contractors and home service businesses are wasting money by advertising to people who won’t become paying customers.
Spark Marketer’s Facebook Ads team will position your company in front of the right customers at the right time, so you generate *actual* revenue for your business.
If you’re not using Facebook Ads to target and retarget your ideal customers, you’re missing the opportunity to:
✅ Connect to your most valuable customers where they are
✅ Educate your customers on why and when they NEED your services
✅ Meet your customers where they are in the decision-making process
What We’re Offering
📌 A straightforward, informed, and effective alternative to the spray-and-pray method of using Facebook for business
📌 Established strategies designed to overcome the unique problems of marketing your local service business and bring actual ROI
📌 A guaranteed method for staying top-of-mind with past customers and securing new customers
How Much Does It Cost?
There are a few costs that go into running Facebook Ads for your business with Spark Marketer:
AD BUDGET – This is the money you pay Facebook to place your ads.
SETUP FEE – We charge a one-time fee of $3,000 to set up your ad account and pixel.
MANAGEMENT FEE – The everyday management of your campaigns is $997/month. This is money that goes to our agency to pay for the time it takes our team to develop, run, analyze, and optimize your campaigns.
What You Get
🎯A fully set up Facebook Ads account and pixel (for tracking results)
🎯Customized Facebook Ad campaigns that direct new customers to your business, reengage current customers, and guide each through the decision-making process so they hire you
🎯Highly trained, knowledgeable, and experienced Facebook Ads experts tracking your campaigns and making sure you’re running the best ads, targeting your best customers, and getting the best results for every dollar spent
Schedule A Discovery Call
Are you tired of wasting advertising money on leads that will never become paying customers? What about wasting time and money trying to figure out how to *actually* get results from Facebook for your business? Enough is enough. It’s time to schedule a discovery call.
What’s a discovery call? It’s a free call with our Facebook Ads team, when we’ll discuss shared goals, get to know your business better, and customize a Facebook Ads plan for your business.
There’s no obligation, just information to help you determine if you could be getting better results from Facebook (and how).
“Yeah, But…”
Okay, yeah it all sounds good. But you’ve still got some concerns. We get it. If Facebook Ads aren’t done right, they can be a massive waste of time and money. So let’s address those concerns here and now, shall we?
#1 – “It’s too expensive to run Facebook Ads.”
All marketing costs money, but Facebook Ads can run as little as $0.50 to two dollars per click. That’s more affordable than you thought, right?
The truth is, Facebook Ad costs vary depending on what type of campaign you are running, but when compared to other marketing channels, Facebook tends to be less expensive and more effective in targeting the right customer.
Here’s how Facebook Ads costs compare to other types of advertising…
FB vs. Google Ads
Bottom line: If you’re doing a direct cost-comparison, Facebook Ads are cheaper than Google Ads, but they’re also different. They don’t produce the same hot leads, but they get people earlier on in the buying process, and without the customer actively seeking you or your services.
FB vs. TV
Bottom line: With Facebook, you get cheaper, more targeted ads being shown to people you actually consider part of your target audience, and you can retarget and re-engage those individuals with other trust-building offers and incentives.
FB vs. Newspaper
Bottom Line: Facebook Ads are more affordable and more effective than newspaper ads, and it’s easier to track the ROI.
#2 – “I can’t see the return on investment.”
If you’re not seeing ROI from your Facebook Ads investment, you probably aren’t setting up the account properly or tracking the right aspects of your campaign and customer journey.
Facebook attribution and call tracking allow you to track a customer’s journey and actions on your website. In other words, if things are done right, you should absolutely be able to track ROI. We do!
Learn more about how home service industry ad results look different than other industries and how FB ads can be beneficial right here.
#3 – “My customers aren’t on Facebook.”
Yes they are! In fact,
- 84% of 25–30 year olds use Facebook
- 79% of 30–49 year olds use Facebook
- 68% of 50–64 year olds use Facebook
The majority of homeowners who could use your services are active on Facebook. Learn more right here.
Meet Your Team
Amber
Digital Marketing Specialist
Amber has been at Spark for over 2.5 years and has a passion for helping local businesses grow. As your typical millennial, she spends hours on social media, but it was her skill in sales and funnel building that built up the ads department. If you are looking for an overall marketing strategy, want to understand your customer’s buying process, or would like to dive deep into what your campaign numbers are saying, Amber is the woman you want to work with.
Megan
Digital Marketing Specialists
Megan began at Spark as an Onboarding Specialist, until realizing that her Marketing degree and creative nature were better suited to the Facebook sphere. Megan works tirelessly to develop and improve creative and innovative marketing skills. She takes initiative to translate client goals into a creative outcome that serves their wants and needs.