As a small business owner, any tools that can make your life easier, streamline communication, or save you time are pure gold. Thankfully, developers are always working on new apps to address some of your biggest challenges. Here are some of the apps we recommend to business owners and what they can do for you:
Google My Business — With the Google My Business app, you can manage your GMB information, respond to customer reviews, share photos, and get insights into how you’re performing online, all from your phone or tablet.
Evernote — You don’t always have a notebook in hand when brilliance strikes, but you probably have your phone nearby. With the Evernote app, you can easily jot down ideas; organize notes; create to-do lists; save business cards; and scan, store, and organize important contracts and documents. And since it’s all right there on your phone, you can reference it anytime.
Google Drive — Like Evernote, the Google Drive app allows you to create documents, store them, and share with others for collaboration. Want team feedback on a new direct mail flyer? Want your team to be able to easily pull up contracts, Google sheets, or other important documents? Google Drive makes it possible.
Slack — Slack is a great tool for real-time communication with your team, no matter where you are. Within Slack, you can easily direct message anyone on your team, but you also have the ability to create channels, like a general channel where you can post important information that’s relevant to the whole team, or project/topic specific channels. You can also pin documents within channels (Google Drive integrates with Slack, as does Asana, Salesforce, Dropbox, and others), and the search function makes it easy to look up previous conversations using a keyword. Another great thing about Slack is that you can select when you want to be notified: when conversation happens in any channel, when someone messages you directly, or only when you’re mentioned in conversation with an @.
Voxer Walkie Talkie Messenger— Voxer is a messaging app that allows you to have real-time private and group chats in a walk talkie style. Unlike walkie talkies, with Voxer, you can choose to listen and respond immediately or wait until a better time. You can also have your voice messages transcribed to text so you can read them, and easily share your location, photos, videos, and dropbox files with others.
Messenger/Facebook/Instagram/Twitter — Your customers want to be able to reach you through their preferred method and at their preferred time, and many are now using social media to do so. Customers also want quick responses, which is why we recommend getting Messenger app, Facebook, Instagram, Twitter, and the apps of any other social media platforms you have a business profile on. With the apps, you can make sure no messages, comments, or tweets that need to be responded to go unanswered.
Yelp for Business Owners— Whether you love or hate Yelp, many customers and potential customers still use the app to learn more about you, review your business, and get in touch with you. With the Yelp app, you can easily manage your profile, track activity, add photos, respond to reviews, and answer customer messages and questions quickly, right from your phone.
Facebook Ads Manager — Running ads on Facebook? The Facebook Ads Manager app allows you to easily check in on ad performance, create new campaigns, and stay up-to-date on important info and updates. With Facebook ads, time is money, so being able to check performance and learn about potential problems or concerns quickly and easily is important.
AdWords Express — Running ads through Google AdWords express? With the AdWords Express app, you can quickly create and edit ads, set ad goals, and track ad performance right from your phone.
Square Point of Sale (POS) — The Square app makes it easy for you to accept payment for a job, regardless of whether your customer is paying with a debit card, a credit card, Apple Pay, or a chip card. All major credit cards are accepted (2.75% per swipe) and money is deposited fast. Within the app, you can set up products, services, photos, and prices, and at the POS, your customer simply signs directly on your phone or tablet. All you need is the Square reader and the app and you can kiss checks goodbye.
QuickBooks Accounting — Let’s face it, as a business owner, you have to know your numbers. Looking for an app that allows you to create and send invoices, capture photos of receipts, manage cash flow and expenses, and quickly view your P&Ls? The QuickBooks app is it.
Your Business Banking App — Most banks these days have apps that allow you to transfer money from one account to another, view past transactions, track direct debits and direct deposits, and view bank account totals quickly and easily. Many also allow you to quickly deposit money without ever stepping foot in the bank. Simply snap a photo of the check and hold onto it until it clears. Whichever bank you use for business, get the app on your phone or tablet so you can keep your eye on your money and say in the know.
Closing Commander — For business owners, time is money. But have you thought about all the money you’re losing out on because you don’t have the time to follow up on every open estimate? It may take up to 7 touches for a customer to move forward after receiving an estimate, and that’s a lot of work for an already busy business owner or service team. Enter Closing Commander. This app makes following up and closing sales easy. It’s automated, personalized, and affordable. Some users are seeing more than 34% success rate in closing more of these open estimates. Check it out!
What are some must-have apps you rely on? Let us know in the comments below!