Spark Marketer — The Who, What, Why?
Spark Marketer quietly began as a way for our parent company (HarkinsHill LLC) to provide affordable and effective digital marketing packages to a select few chimney service companies. Before we knew it, we had an avalanche of requests coming in from SMBs in multiple service industries, all of whom needed more than they were being offered elsewhere.
We quickly earned a reputation as a one-stop shop, able to get results and take the huge and growing burden of internet marketing off the shoulders of our clients. Within months, through word-of-mouth referrals alone, our business exploded. It was like someone had poured gasoline on a hay bale and tossed on the proverbial “spark.”
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A company was born.
Today, we serve more than 100 U.S. based businesses in a variety of verticals, including plumbing/HVACR, chimney care, propane sales/service, masonry, hearth and patio retail, decorative concrete, veterinary care, animal removal, window/screen installation, home inspection, chiropractic care, gutter installation, roofing, storage, fences, construction, and security systems.
We don’t just get to know the verticals our clients are in on a surface level — we dive deep, attending industry-specific conferences and training. We’ve even attended Chimney Safety Institute of America (CSIA) certification classes!
Our goal is certain and our mission is clear: to build a better world by strengthening blue collar businesses. That’s why we exist, it’s as simple as that.
Our Core Values
Our core values are at the heart of everything we do and carve out who we are and how we approach our work:
We are honest and accountable.
We act with compassion and respect.
We cultivate meaningful partnerships.
We invest in people and their dreams.
We approach our work with optimism and tenacity.
We face our challenges with a curious and open mind.
We own who we are and what we do.
Together, we ____________.
A Marketing Strategy Made Just For You
While website design, content, and optimization; reputation management; ads management; and other online marketing services are at the core of what we do, we’re also committed to educating and empowering our clients. We want to be that rare thing in the world of business: a trusted partner. What do we offer the businesses we partner with?
A Custom-Tailored Plan
If we don’t know the unique ways your business works and what your goals are for your business, the power of our partnership is limited. That’s why we take the time to understand each business and provide custom-tailored marketing plans. We don’t believe in a one-size-fits-all approach, because no two businesses are the same.
While we know you may not have the time to keep up with everything that’s changing in the world of online marketing and business, we strive to provide you with the key information you need to know, as it relates to your business, so you can stay in the loop, make better decisions, and stay ahead of the competition.
When you work with us, you maintain ownership and control of everything having to do with your business. That means, should we ever part ways (we sincerely hope we don’t!), you’ll still own your website and all of the content, design, listings, and other work we’ve done on your behalf.