You might think that because we’re a digital marketing company, we’re only advocates for online marketing tactics and efforts. Not so! One of the best things you can do for your business is actively put forth effort both online and offline. Many times, offline efforts end up showing up online, and since the two really go hand in hand, it’s time to start thinking of them as two pieces of the same puzzle. Alright, let’s get right to it….Here are four things you should be doing offline to build business online:
Sponsor local events, activities, and sports teams.
Sponsoring events, activities, and sports teams is a great way to build brand awareness, earn a reputation, establish trust and authority, and stand out in your community. People want to do business with local companies who are invested and established, and community sponsorship is a great way to communicate that you’re that type of company.
Whether it’s a little league team, an annual town parade or festival, or a charity event, sponsorship is a great way to get involved in the communities you serve and let potential customers know who you are and what you’re about.
An added perk is that, oftentimes, these sponsorships will earn you links or citations online. Think about it: it seems there’s a website or a landing page for just about every event out there. When you’re a part of an event, there’s a good chance your company will be mentioned or linked to on the event’s website or landing page. In other words, your offline efforts could end up not just building authority and boosting your rankings with potential customers in your community, but also building authority and boosting your rankings with Google.
Invest in B2B relationships.
Don’t embrace the scarcity mentality that’s so prevalent in business and think you have to cut yourself off from everyone and hoard customers for yourself. Instead, get involved, network, and invest in building relationships with other businesses in your community and industry. When you build authority and trust with other businesses in your community, they’ll be proud to pass your name along to their customers, because they’ll know you’ll provide excellent service and an excellent customer experience.
Connecting with others and developing referral relationships can lead to more (and more satisfied) customers; a stronger, closer-knit community; and maybe even links to your website from your referral partners’ websites. Let me give you a quick example of a referral relationship here in my community.
I recently locked myself out of my house and since I hadn’t lived here long, I’d yet to make additional keys or hide a key. The only way I was going to get in was to call a locksmith. Being new to the area, I went to Google, and after several calls, I finally got through to someone. The locksmith I reached wasn’t going to be able to get out my way anytime soon, as it was a Friday at rush hour, so he gave me the name and number of a locksmith closer to me. I called the locksmith he referred, he got me in, and I paid him for his time.
Now, I’ve taken all the necessary precautions to avoid ever needing a locksmith in the future, but if I ever do need one, I’ll probably try the first guy again, because he proved to me that he cared more about me and my needs than about closing the sale. He was willing to give up business because it benefitted me. That’s the kind of company I want to work with, and he showed me that through a referral.
Get involved in your local BNI or Chamber of Commerce.
One of the best ways to build those referral relationships is to get involved with your local BNI chapter or Chamber of Commerce. These local groups allow you to learn more about what’s going on in your community and what other local businesses are in your area, and provide a place for you to mingle and mix with those you may not otherwise spend any time with. If you really want to see the referrals start coming in and learn from other businesses in your community, these are groups you have to get involved with.
Many local groups such as these also mention the businesses associated with them on their websites and provide links. Links and citations = higher rankings. Plus, being a part of local organizations shows your potential customers that you’re invested in your community, which makes them more likely to trust in and invest in you.
Ask for reviews.
And finally, ask for reviews! At the end of a service, let your customers know how much you value their feedback and how much you rely on referrals and online reviews for business. Whether you want to believe it or not, your satisfied customers aren’t likely to leave you a review if you don’t ask — so ask! To make the “Ask” easier on your techs and the review simple and streamlined for your customers, get The Spark Review Engine™. It’s designed to make getting more reviews as easy as pie. And the more positive reviews you have online, the more potential customers will trust you and the higher Google is likely to rank you.
So go get started!