Standing Out In A Sea Full of Competitors

Standing Out In A Sea Full of Competitors

Everyone has competition – even Google. But the amount of time and space you make for your competitors in your mind and life can be all the difference between healthy competition and unhealthy competition.

Do you find yourself feeling victimized because your competitors are getting some of the business you deserve? Are you preoccupied with what they’re doing instead of with what you’re doing? Well, if you’re focused on what everyone else is doing instead of on what you’re doing, you’ll never stand out in the big, blue sea of competitors.

Here are 4 tips to keep your focus where it belongs — on your business and the services you offer — so you can come out on top.

#1 Highlight the Things You Do Differently

In the service world, the things that make you a better choice than your competitors are not always apparent to potential customers. Perhaps you put down drop cloths and completely protect the home during the service, or require all of your employees to undergo extensive training and certification to ensure better, more thorough, more ethical services.

You know what makes you different and you know you’re the better choice. But if it’s not on your website and the customer hasn’t done business with you before, how will they know?

Highlight the things that set you apart on all of your marketing materials – from your website and brochures to your trucks and social media accounts. You don’t have to harp on it or put down your competitors, just make sure the things you do differently are laid out clearly for those searching for your services.

#2 Educate Your Customers on Why You Do Things Differently

You’ve invested time and resources into training and educating yourself and your team, but your inexperienced, uneducated competitors are still getting service calls that should be yours because they offer cheaper prices. Don’t let it make you angry and defensive.

Your customers and potential customers may simply not know the importance of certification and training or understand why you charge higher prices or do things the way you do. Take the time to educate your customers and potential customers on your website and marketing materials, and explain why you do things differently and why it matters. Most people will be willing to spend more if they know they’re getting better service from certified professionals — as long as they understand what that means for them.

#3 Ask Your Customers for Reviews & Referrals

Another way to stand out from your competition is to let your customers speak for you. More and more people are reading online reviews before choosing a service business to work with (BrightLocal says 82% of people). So make sure you’re asking your customers to review you and spread the word.

If the thought of that makes you uncomfortable, come up with a script and make it part of your service call process. Practice asking customers at the close of service, and emphasize how much you rely on and appreciate referrals, reviews, and feedback.

#4 Personalize Your Brand on Social Media

Thanks to social media, customers can get to know you and your company well before they pick up the phone. Are you using social media effectively? You know the great guys and gals that make up your company – let those searching for your services get to know them as well. If you’re doing it right, potential customers will see who you are and why you’re different, and they’ll want to call you.

Here’s the thing: You have enough to worry about without worrying about your competition. Instead of focusing on them, focus on what you do right, and never stop providing quality, customer-oriented service. With time and consistent effort, you’ll come out on top.

Keeping Your Vision For Your Business Where You Can See It

Keeping Your Vision For Your Business Where You Can See It

No one starts their own service business because they’re lazy or looking for the easy way out. No, when you made the decision to go out on your own, you knew you’d have many long, hard days ahead of you.

But even knowing that, the amount of work required can be overwhelming and downright despairing at times – especially if you lose sight of your vision, the vision that got you excited and motivated to start your own business in the first place.

Here are some tips to help keep your vision front and center and your focus sharp during the late nights and hard times…

#1 Surround Yourself With Reminders

Think back on your first break-up. Everywhere you went, everywhere you looked, you saw or heard something that reminded you of The Ex. And all that did was make it harder and harder for you to forget about him or her and move on with your life.

Well, when it comes to maintaining focus on the vision you have for your business, it helps to use this law for good. Plant things around your home and office that remind you of your vision and business-related goals and dreams, and that stir up excitement and drive within you.

For example, you could:

  • Write out your 5 year goals and pin them to the wall in front of your desk.
  • Write your mission statement on your bathroom mirror.
  • Fill a white board with words you’d like customers to use to describe your business.
  • Keep the first dollar your business brought in framed on your desk.
  • Tape an appreciative letter from a customer to the dashboard of your truck.

There are so many ways to make your surroundings one giant vision board. Whether you buy into The Secret or not, having your vision and your goals written out and in plain sight, day and night, will help keep your mind focused on where you’re going, your eyes open to opportunities along the way, and your feet taking the next steps to get you there and keep you going.

#2 Stop & Celebrate the (Big & Small) Wins

One of the best ways to prevent burnout and keep your vision in view is to take the time to celebrate those times that you win, reach a goal, or take the next big step. Whether you choose to simply verbalize the win to the rest of your team, give yourself a little treat (like dinner at your favorite restaurant), or reflect on what it took to reach that goal or take that step, taking a moment to acknowledge progress is critical and can give you the energy and focus to keep going.

#3 Read & Listen

Remember, you’re not the only business owner who has struggled with the issues that keep you up at night. Make a point to find others who have faced some of the same challenges and listen to what they have to say about overcoming and carrying on. That can mean having a lunch date with a mentor, reading a leadership book, or listening to a podcast.

The point is: You aren’t alone, and your goals are attainable! Don’t lose sight of the reason you set out to do what you do. Keep your vision front and center. With focus, drive, and hard work, it will pay off!