10 Live Video Ideas For Facebook & Instagram

10 Live Video Ideas For Facebook & Instagram

You may think live video is something best left to influencers, musicians, and people who are supremely interesting. But no matter who you are or what you do, you should be leveraging live videos for your business. 

Why?

  1. Live videos get a lot more engagement than pre-shot videos on Facebook and Instagram. The more engagement you get, the more Facebook and Instagram will want to show those videos to other people, and the more trust those videos will build. 
  2. Live videos allow you to respond to questions in real time. People watching your videos can comment their questions and you can respond directly and get people to engage even more. Facebook live videos are the absolute best way to answer customer questions.

Ready for some ideas to help you get started with Facebook & Instagram live videos? We asked Amber, our Digital Marketing Strategist and Facebook Ads Specialist to share her top 10…

#1 Talk about what you do, where you do it, how long you’ve been doing it, and who you do it for

The purpose of this type of video is to answer some of the common questions potential customers will have and want answered before they pick up the phone and call you. 

What you do & where you do it:

Give those watching a good idea of what types of problems you solve and how you can help them. Let them know some of your top services and what areas you provide those services in. 

How long you’ve been doing it:

Talk about how long you’ve been doing it and how your experience translates to value for your customers. The more you can talk about why you’re passionate about what you do, the more trust you’ll build with your potential customers. 

Who you do it for: 

Share what your dream customer looks like. Do you service apartments, homes, and commercial properties? Give details about who could and should hire you. If people see themselves in that persona, they’ll feel like you’re a good fit for them. 

#2 Talk about price

Literally every business owner hates this one, but the ones that do it have found good success with it. What do we mean by success? Increased trust and less customer calls from people who don’t fit their demographic, can’t afford them, or are looking for a ‘cheap’ fix. 

Now, do you need to go on live video and list every single service and every single price? No. What we recommend is that you talk about price for your top five most popular services or the top five services you’re wanting to do more of. Talk about:

  • What is involved in that service
  • Why it’s important
  • An industry standard price

You do not need to tell them exactly what you charge for that service, but let your potential customers know what they might expect to pay when they call a company to schedule that service. That said, if you can go into specifics about what your company charges, DO IT.

We have a client who does share specifics. They say things like, “You know, we are higher priced than these other companies. Here’s why.” People are willing to pay a premium for a better service and a better experience — especially when the business is upfront about it.

#3 Give a safety list, to-do list, or some other step-by-step or numbered info 

When you do a live video that quickly walks your customers through things like: “#1: do this. #2: do this,” people eat that up. Here are some example topics:

  • How to find properly seasoned firewood
  • How to properly store seasoned firewood
  • How to unclog your drain — DIY

Anything that gives the customer value and makes something complicated or unclear a little bit simpler, do it. Sharing information and providing value for free builds trust with customers so that when they are in need of your services, you’re the one they think of. 

#4 Talk about how you got started in the business

What did you do before you started the business, if you’re the business owner? Bring a little bit of your story into it and a little emotion into it, because, you guessed it: people love stories. 

Where did you start? How did you get into the industry? It doesn’t have to be some magical story — just make it yours. Let it be raw. Let it be emotional. If it’s a story that’s worth crying over, cry. It’s okay. 

Live videos are where you get to show the most emotion and be real with your customers. 

#5 Interview one of your technicians or office staff about their favorite parts of their job or what their average day looks like

This is a fun, super short and simple live video that can really build trust and confidence in your company. It lets your customers see the faces of those working in your business, which is important because: people don’t do business with businesses they like — they do business with people they like. 

#6 Show them how something unique to your business works

People want to feel knowledgeable — like they know something their neighbors don’t know — and your live videos can help. 

Most homeowners or customers don’t know about all the tools you use in a specific industry. So give them that information in case chimney sweeping or plumbing comes up during table talk. 

Are you a plumber? Outside of a wrench and a plunger, many people have no idea what you use to get the job done. Plumbing relies on some pretty technologically advanced (and expensive) equipment. Equipment your customers don’t have sitting around in the garage. Let them know!

Are you a chimney sweep? People are imagining Dick Van Dyke with his filthy crew of singing and dancing sweeps. You’re not just showing up to the job with a broom. You’re not just using a Shop-Vac — it’s much more advanced than that right? Show them what you really use to get the job done and how you keep their homes from looking like London during the Industrial Revolution. 

#7 Highlight how your team starts the day or a fun activity you guys like to do together

The goal of social media is to get people to know, like, and trust you. This is the like part of that. Show them that you have similar interests. Show them your morning routine or what everyone does when they get to the office. 

Does everyone drink coffee together before heading out for the day? Great — highlight that. People love coffee!

If you get comments like, “Ew, you drink Dunkin Donuts coffee?” GREAT. Engagement is the goal, and your DD loving customers will like you even more because of that shared connection. 

#8 Get a live video testimonial from a customer

We would love, love, love to see more of this. If you have a customer who’s been a customer for years and would feel comfortable providing a testimonial on camera, ask them to do it live! All you have to do is introduce them. For example:

“Hi, my name is Amber and I’m here with my client, Jessica. She just got Facebook Ad services and wanted to tell you a little bit about her experience so far.”

Then, just let your customer share.

These videos are easy and effective — you just have to make sure your customer’s comfortable sharing their experience. And here’s the best thing about these videos: If you tag the customer in the video, it’s not just going to be shared on your page — they’re going to want to share it with their family and friends on their own page as well. And their friends and family will say, “Oh, that’s my friend,” and want to share the video to their pages.  

That’s going to broaden your post reach and increase your post engagement by so much. And funny enough, this is the #1 live video (after price) business owners don’t want to do. 

#9 Interview someone prominent in the community that would have information that your audience might find helpful

This live video is designed to provide value, but doesn’t need to be tied directly to your business. For example, if I was a chimney sweep, I might interview a plumber. If I was a plumber, I might interview an HVAC company. If you know the mayor, reach out to the mayor if he’s well-liked. Ask to do a live video to go over some info that would be beneficial or helpful to your audience.

Let’s say you reach out to a local plumber and say, 

“Hey, I’d like to do a quick interview with you. We’ll tag your business and you can share it on your page as well. What I’m hoping is that we can cover your top five plumbing tips for homeowners.”

Those tips will provide additional value to your customers and build trust. Plus, the plumber you interview will probably want to provide his or her audience with the same kind of value, and may ask you to do a video on their page (for example: providing your top five chimney maintenance tips). 

It’s free, helpful content for your customers that makes both you and the company or individual you’re interviewing look more trustworthy.

#10 Tell them what to expect when they call to book with you

There are a lot of new homeowners out there who have no idea what to expect when they hire a plumber, chimney sweep, HVAC company, or other home service provider. So get rid of their uncertainty and help them call and book with confidence by enlightening them a little bit.

Tell them things like:

  • What questions they may be asked on the phone and how they can figure out the answers to those questions ahead of time.
  • What to expect when you show up at their home to do the work. 

The best customer experiences are those when homeowners don’t have any questions because you’ve already answered them all. So, detail as much for them as you can so you can answer their questions before they have them. 

 

Have questions about Facebook Ads, Instagram Ads, or how you can use these two platforms to grow your business and build trust? Reach out to Amber at amber@sparkmarketer.com. She’s got a wealth of knowledge!

 

Life’s Just A Cocktail Party

Life’s Just A Cocktail Party

Mick Jagger sings the above sentiment in the Rolling Stones’ song ‘Shattered’ written back in the 1970’s. It is just as relevant now when teaching social media to others, not just the ‘how’ but the ‘why’. (Once you grasp the ‘why’, the ‘how’ gets a lot easier.)

What is a cocktail party but social gathering, with the goal to meet other people and get to know them better? In terms a business owner can easily understand, it’s networking. It’s connecting with people and entities with whom you’d like to do business.lifes-a-cocktail-party

Like a large cocktail party, social media’s multiple channels can be dauntingly vast and off-putting. What makes it worth staying and mingling are the aforementioned connections, as well as social media’s ability to help establish your business’s presence locally and on the internet. Yup, we said it – your internet presence, i.e. ranking on search engines. I see we have your attention.

With most social media channels your posts will get indexed by search engines, alerting them that you are being relevant. If you are more relevant than your local competition, who do you think will rank higher on someone’s internet search for your services in your service area? This is good stuff.

But how does it all work? Do you HAVE to be on every social media channel out there? One does not have to be active on every channel. Presence on three to four social media networks is the norm. Find the ones with which you are most comfortable and dabble.

Find Your Voice

Think about how you want your brand to be presented. Who is the best person to represent the voice of your company? It’s you or a trusted member of your staff. Can others do the job for you? Certainly, you receive enough spam email and robo calls hawking these services, but it is a step removed, and though it can be crisp it is not as authentic as your own voice. Find your voice.

Find Your Medium

Do you take video at your business? Youtube and Vine are for you. Do you like taking photos on the job and around town? social-media-explainedInstagram, Facebook, and Pinterest are great opportunities to share. Don’t forget Twitter. You’ve got options!

Don’t think you have the time to make it work? A smart phone can record a photo and a moment for later posting, either sitting in the passenger seat heading towards the next job, at the office after work, or later after dinner at home. Both paid and free tools exist to help with scheduling so you can get work done ahead of time and remove some of the pressure.

Find Your Flow

Presenting your latest offer or deal repeatedly on Facebook, Twitter, and Instagram is not ‘doing social media’. It is a part – you get partial credit for that. For full credit you also need to follow other accounts, share some of their posts, like some of their posts, and comment occasionally. It’s interacting. It’s being social. How do you enjoy listening to that one person at a party who talks incessantly about themselves? You likely find yourself looking for the door or hoping for a rescue text or phone call. Don’t make your customers feel that way.

Find Your Sweet Spot

Sure it involves a little trial and error – after all, what works for one company may not work for another – but social media is a must. Figure out what works for your business and what engages your customers – find your sweet spot.

Social media for business is a little like a great chili recipe. There are dozens of viable and successful ways to do it right. The most important thing being: you are the one directing the kitchen.

Best Reads of the Week: November 10-14

Best Reads of the Week: November 10-14

Care to peer into the mind of an online marketer? If so, we are posting our team’s favorite reads of the week…starting today. These articles will be informative, inspiring, and sometimes funny! Be sure to tune in each Friday to see what we’ve been reading!

Finally, from our resident philosopher Alex, comes this gem:

Fire Place? - Spark Marketer