Ready to grow your roofing business? Learn from top experts in your field at a conference or trade show. Not only can you network with industry leaders, but you’ll get access to the newest and best technology, develop relationships with important vendors, and be able to compare different products and services for your business.
Here are the top Roofing Expos to check out in 2020:
Chicago Roofing Contractors Association (CRCA) Roofing Week in Chicago
January 15-17, 2020
International Roofing Expo
Win the Storm
North East Roofing Contractors Association (NERCA) Conference & Trade Show
Atlantic City, NJ
Western Roofing Expo
Las Vegas, NV
Florida Roofing and Sheet Metal Expo
Roofing Contractors Association of Texas Roofing Conference
San Antonio, TX
Overland Park, Kansas
Take your business to the next level. It’s not too late to purchase tickets for yourself and your team.
Whether you’re wanting to stay up-to-date with the latest in industry technologies, network with top professionals, or learn about sales and systems to grow your business, industry trade shows are something your company should be investing in. We put together a list of the top 9 trade shows for the HVAC industry, so you can easily find the location and date that works best for you.
Here are the top HVAC trade shows to check out in 2020:
ASHRAE Winter Conference
CTI Annual Conference
ACCA Conference & Expo
St Louis, MO
ASHRAE Summer Conference
June 27- July 1
Eastern Energy Expo
PHCC Connect 2020
September 30 – October 2
It’s not too late to get tickets or start preparing your travel plans. Hurry, because some of them are coming up fast!
If you’re looking for an opportunity to network with other professionals in your industry, learn what’s new in the plumbing world, discover new brands and companies, and gather with your peers, then consider a plumbing trade show. Trade shows can help you achieve your personal and professional goals faster, so don’t miss out on these great opportunities.
Here are the top plumbing trade shows to check out in 2020:
September 30- October 2
2020 ASPE Convention & Expo
New Orleans, Louisiana
Flow Expo 2020
Are you looking for an opportunity to expand your network and learn more about the chimney industry? Then consider attending one of these top chimney trade shows for 2020! You’ll learn the newest trends and technologies in the industry — but most importantly, you’ll be empowered to elevate your growing business to the next level through education. Whether you are the business owner, an office staff member, or a technician, there is something to gain for everyone at these trade shows.
Here are the top chimney trade shows to check out in 2020:
CSIA Business Symposium
New Orleans, LA
King of Prussia, PA
Everyone wants to beat out the competition, but how do you totally dominate your market, and make your company the “go to” company for the services you offer? It all starts with brand awareness efforts.
When you think of pop, do you immediately think of whatever off-brand your grocery store sells? No, you think of Coca-Cola, Pepsi, or their products, like Sprite. That’s market domination, and it didn’t happen overnight. It happened as a result of consistent efforts to get the Pepsi and Coca-Cola brands out in front of people and into their homes.
You may think that a product is very different from a service business, but in this respect, it’s not. You need to become the Coca-Cola or Pepsi of your industry for your local market, and it starts with simple brand awareness. So what can you do?
Local Radio & TV
While more and more people are getting their news and music from places other than TV and the radio (like Facebook and Spotify), TV and radio aren’t dead and they can be great places for you to meet your potential customers. These media outlets have demographics of their listeners and viewers and you can use that information to figure out which stations, channels, and even times, your target customers favor.
Maybe the majority of your target audience watches the local news segment in the evening or the weather first thing in the morning. Maybe they listen to a morning show or traffic report on their way into work. Use that knowledge and get radio ad and TV commercial slots around the same times and on those same channels and stations.
But it goes beyond advertising. Keep your eyes and ears opened for opportunities to provide value and establish yourself as a local, trusted expert through these mediums. Journalists are always looking for a story, so tie your business in. Are chimney fires happening a lot in your community? As a chimney sweep, that’s a great opportunity for you to educate your community on how to prevent fires, what to look for in a chimney sweep, and the importance of chimney inspections and sweepings. Offer to share your expertise on air and get your local community familiar with your company.
Magazines & Forums
Magazines and forums are also great outlets for establishing your authority, educating your community, and building brand awareness. With trade magazines, local magazines, consumer focused magazines, and forums like Quora, the opportunity to answer the questions your customers and potential customers have, find out what they want to know and what’s important to them, and get your name out in front of consumers has never been easier. Spend a little time each week writing and looking for opportunities to answer questions, educate, and inform. Once you identify which publications you can add value to, reach out to the editor-in-chief or a particular journalist who seems to cover related topics, and pitch a story or article.
Like magazines, forums, local radio, and TV, blog posts are a great way to get your name out there and provide value to customers and potential customers. The more you blog and the more value you provide with your blog, the more opportunities you have to show up in search results when customers and potential customers are looking for expertise and answers to questions related to your industry. Think of questions you’re commonly asked on the job and use your blog to answer those questions. Talk about industry trends and products. If it’s something you think your customers would find interesting and helpful, blog about it!
Facebook, Twitter, Instagram, Pinterest, and YouTube offer more avenues for expanding brand reach and establishing trust and expertise. Within Facebook, you can join local neighborhood groups and keep an eye out for anyone who is in need of your services or dealing with a problem that you can solve. Don’t get pushy or sales-y or you could be removed from the group, but look for opportunities to help those in your community and build familiarity.
Instagram and YouTube are great for sharing quick videos that educate consumers and show what you do. How-To videos are sought out by everyone from Baby Boomers to Millennials, so if you can provide instructional videos that solve problems for your customers or educate them, do it! Explain problems, when and why they require professional resolution, and when and why they’re an easy fix. You may think that these types of videos will cause you to lose business, but they actually establish you as an authority and give your customers a glimpse into the knowledge and expertise that goes into troubleshooting and solving the issues you solve for them.
A lot of people leave Pinterest out of the conversation, but it’s still a powerful and popular social platform, so if your work is very visual (if you’re a house painter or a fireplace installer, for example), Pinterest is worth spending some time in. Post before/after pictures of your work, share trends, and make sure you use the right tagging and description info so your images have a chance of showing up in search results.
Print Ads & Traditional Advertising
We can’t discount the effectiveness of print ads and other traditional advertising, but some traditional print advertising opportunities will provide more value than others. Circulars aren’t always the best route when you’re still building brand awareness because they primarily engage price shoppers, and price shoppers, in our humble opinion, aren’t all that loyal. They usually go where the best price is and they’ll only use your services when you’re running a special.
Another reason circulars are probably not the best route when you’re working on brand awareness and getting your business name out there is that we’re all used to getting so much junk mail that many of us don’t even look at circulars anymore — they immediately go into the recycle bin. So spend some time thinking about the types of customers you want, what they’re reading and paying attention to, and which types of traditional advertising might provide you the most value and get you out there in front of your potential customers. And don’t discredit traditional advertising that isn’t direct mail related! Is there a great local diner that’s slammed with business every weekend? Consider paying for a spot on their laminated placemats or coffee cups. When people are sitting there sipping their coffee and waiting for their breakfast, they’ll see your business name, and the more frequently they’re exposed to your business name and logo, the better. Local event and sports team sponsorships can be great advertising options as well. Be creative and think about what type of print and traditional advertising makes sense for your business!
Networking & Local Chambers & Associations
Even with the Internet, networking and involvement with local chambers of commerce and associations are still among the most lucrative forms of advertising, in terms of building brand awareness and dominating the market. So join your local chambers and community groups, introduce yourself to others in related service verticals, and pass out your business cards. The more you introduce yourself to those in your community, the more opportunity there is for others to share your business card or recommend and refer you to others in the community.
When you take the time to network and establish yourself as a trusted expert with others who are plugged into your community and out and about meeting your potential customers, you create a network of people who act as an extension of you, and do a lot of your brand awareness marketing for you.
There are countless ways to spread brand awareness and dominate your market, but you have to implement them to really see the benefit. So choose a few of the suggestions here and get out there and be the Pepsi or Coca-Cola of your industry and market!