Office Max & The Time-Wasting, Friction-Creating Virtual Line
If you’ve ever made copies or prints at Office Max, you know two things: Chances are good you’ll be the only customer at the copy/print counter. On a busy day, you’ll have to wait 5 minutes. You also know it’s a pretty straightforward process. You walk up to the...
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On Women’s Equality Day, The Blue Collar World Is Looking Good
From the outside looking in, it’s easy to make generalizations and assumptions about what it’s like to be a woman in a fairly male-dominated industry. But in honor of Women’s Equality Day, we thought we’d ask women in some of our favorite blue collar industries what...
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5 Questions To Consider Before Making The Office Millennial Your Social Media Manager
You’re proud of yourself. You looked past the stereotypes and hired a millennial. And you did what a lot of business owners do: you put your token millennial in charge of managing your business’s social media accounts. But is the office millennial really the best...
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When Does The Customer Experience Really Begin?
Meatsgiving. It was a potluck event doomed from the start. Your vegetarian cousin, Sarah, graciously sat through the entire 4 hour affair pensively spooning the only vegetarian dish on the table (the spinach souffle she’d *thankfully* brought) into her mouth, while...
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Don’t Leave Business Success To Willpower — Rely On Automation
Your phone lights up with an alert. It’s a big new lead from your website! This is always an exciting moment, and gives you a nice little afternoon buzz, not unlike that third cup of coffee. You immediately call the lead and kick off the next steps to turn that lead...
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The Time Saving Tools & Apps Every Small Business Owner Needs
When you’re a kid, it can feel like time is stretched out, never-ending, slow like honey. Especially when you’re grounded or waiting for school to end. But as adults, we don’t have that problem. Time just flies. That’s especially true for business owners, who have the...
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Is Google Unfair Or Do You Just Have To Know How To Play The Game?
Google. For the average searcher, it’s a noun, a verb, and a godsend that makes everything in life just a little easier. But for a small business owner, it can be a word that brings on rants and feelings of anxiety, victimization, and anger. After all, It’s Google’s...
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SEO: When To Hire & When To Do It Yourself
SEO, or search-engine-optimization, is brilliantly simple or surprisingly complex, depending on who you ask. Some people make sweeping promises and guarantee dreamy results, while others won’t make promises at all. So what’s the deal, who’s right? And who should you...
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5 Tips For Coming Up With Blog Post Topics When You’re All Out Of Ideas
If you’re like a lot of other business owners, you know that blogging can be good for business, but you hate trying to come up with topics. Trust me, I know the feeling. Sometimes, it feels like there’s nothing else to talk about. After all, “There’s nothing new under...
read moreBuilding Customer Relationships vs Having Transactions
There's a big difference between a transaction and a customer relationship, and if you want customers for life, you have to know what that difference is. Listen up as Taylor talks about transactions vs. relationships.
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