5 Audiences Every Business Should Set Up When Boosting Posts or Running Ads on Facebook
If you’re boosting posts or running Facebook ads, getting your audience right is *key*. Targeting too narrowly, getting geography wrong, or creating the wrong audiences can increase your costs and lead to ineffective results. But not to worry, because today, we’re...
Why You Should Be Using Google’s Local Services Ads
Have you noticed a new type of badge showing up in Google search results? Hi, I'm Christian and with Spark Marketer, and today I want to talk to you about why you should be using Google's local service ads. So first up, what are local service ads? Google's local...
Roofers: Here Are Two Ways You Should Be Using Facebook Ads for Your Business
Have you ever thought about making Facebook Ads a part of your marketing strategy, or do you think, “Hey, that might work for other industries, but it doesn’t make sense for roofing”? Well, there are actually a couple of key ways Facebook Ads can complement your...
4 Reasons Why Facebook Ads Results Can Look Different For Home Service Businesses
Adding Facebook Ads to your marketing strategy can be a great way to grow your business, increase brand awareness, and engage with potential and existing customers. But one thing that can make business owners uneasy is how different results can be. One industry — say...
COVID-19 Response Resources for Home Service Businesses & Contractors
Every one of us has been affected by this global pandemic to some degree, and local businesses have been hit especially hard. This is unlike any challenge we’ve ever faced and we’re all in uncharted territory. That said, we want you to know we stand with you and...
Sales & Marketing During COVID-19: A Chimney Industry Online Discussion
We love the businesses in the Chimney Industry! Part of our effort to serve this industry during the COVID-19 outbreak in the US has been to share sales and marketing strategies that work during these extraordinary times. We did an online discussion on April 1, 2020...
7 Questions To Ask If Your Facebook & Instagram Ads Performance Is Sub Par
Facebook and Instagram ads not performing as you expected? Not to worry. I talked with Amber and got her tips for troubleshooting and fixing poor ad performance. If you want your ads performance to improve or you’ve noticed that your ads performance has changed...
Three Tips To Getting Good Photos For Your Website
What is the first thing you think of when you picture the ideal website for your company? We know the most important selling points lie within the content, but vibrant and crisp photos are what will draw users in and leave them actually wanting to continue through the...
Top 5 Seo + Marketing Things To Focus On In 2020
Google makes thousands of updates to search every single year. How do you stay on top of the waves when you’re trying to be the best spouse ever, a super parent, and a successful business owner? Oooh, I’ve got an idea! Make friends with a team of super nerds who spend...
10 Live Video Ideas For Facebook & Instagram (+ A Killer Formula For Doing Live Video)
You may think live video is something best left to influencers, musicians, and people who are supremely interesting. But no matter who you are or what you do, you should be leveraging live videos for your business. Why? Live videos get a lot more engagement than...