SEO: When To Hire & When To Do It Yourself

SEO, or search-engine-optimization, is brilliantly simple or surprisingly complex, depending on who you ask. Some people make sweeping promises and guarantee dreamy results, while others won’t make promises at all. So what’s the deal, who’s right? And who should you...

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The Secret To A Better Website

In my time here at Spark Marketer, I’ve written website content for over 100 chimney sweeps. In other words, if there were an award for “most chimney-related websites written,” I’d quietly (okay, okay, and proudly) accept it. You may think that writing a website for...

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