We love partnering up with local service businesses as they power on towards their dreams, but the reality is, not every business is ready to make that commitment, financially or otherwise. If you fit into that category, we want to give you 6 tips for what you can be doing until you are ready to work with us. Here you go!
Getting involved in local networking groups like BNI, your local Chamber of Commerce, Lions Club, Jaycees, Gold Star Referral Club, etc. is a great way to get your business name out there and gain referrals. It’s also beneficial for you as a business owner to connect with other business owners and build relationships with those in your community. So get involved, even if you don’t think of yourself as the networking type.
2. Make The News.
Most people watch the news, which is why getting a local news spot is one of the best ways to get your name out to those in your local area. Reach out to a local reporter and give them a story. Are you a chimney sweep? Maybe it’s chimney swift season or there have been a series of chimney-related house fires. Look for opportunities to present yourself as an authority and educate or inspire those in your community.
3. Give Back.
Getting your company involved with a charity is one of the most rewarding things you can do. Not only is charity work good for your spirit, but it communicates to your employees and customers that you care about more than just what you can gain from those in your community. You’ll meet new people, get involved in meaningful, big-picture work, and you may even discover new ways to raise funds and awareness through your business throughout the year. Everyone wants to find purpose and meaning in their day job, especially on the tough days when things don’t seem to be going right. Partnering with a charity and using your business to give back can provide that purpose and meaning.
4. Sponsor Teams & Events.
Have you considered sponsoring local sports teams and events, like little league teams, football teams, soccer teams, golf tournaments, tennis matches, local chamber events, community fairs, or town festivals? Getting your business involved through sponsorship can provide yet another way for those in your community to discover you and the services you provide. Plus, like the other tips on this list, team and event sponsorship provides the opportunity to build relationships and network with those you may not have otherwise come in contact with.
5. Get Social.
Everyone’s getting social on Facebook, Instagram, Twitter, and LinkedIn, and if you aren’t there to be a part of the conversation, you’re missing out! Some studies have shown that more than 60% of consumers check a business’s Facebook page before deciding to do business with them. Would those looking for you find you? Social media also provides great advertising opportunities, and since social profiles are free, they’re a cost-effective way to communicate important things like hours and services to those looking for you. Get out there, create social profiles, post engaging and informative content, and let your customers and potential customers see your personality, core values, and what makes you and your business special. Get creative, have fun, and socialize with your customers!
6. Get Your Culture, Procedures, And Customer Service Right.
When it makes sense for you to start investing in online marketing, you want to make sure you get the best ROI. But no matter how many potential customers your website or Ad spend sends your way, if you have scheduling problems, procedural problems, or customer service problems, you’re going to lose out and fail to convert some of those leads. So take this time to work on getting your company culture, procedures, systems, and customer service 100%. By getting all of these things established and in peak condition before you’re ready for us, you’ll be able to confidently serve the customers that find you through your online marketing efforts when you are ready for us. You’ll already have operations and customer service down to a science so you can focus on retaining the new customers coming into your sales funnel so they don’t go looking for anyone else.
If financial constraints or other constraints are preventing you from working with a digital marketing company, don’t get discouraged; there are still things you can be doing. Go out there and make the most of this time — we’ll be here for you when you’re ready!
It seems like everywhere you look, someone is claiming to know the “secret recipe” for a great leader. These articles always capture our attention because we all want to be better leaders, but which leadership traits are actually backed by data?
Russell Reynolds Associates and Hogan Assessment Systems recently studied more than 200 CEOs and published data revealing three successful leadership indicators. So what are they? Let’s dive in!
They’re Filled With Purpose, Passion & Urgency.
Great leaders have a real sense of purpose and know where they’re headed. They’re passionate about achieving that purpose, and excitedly take steps to move them closer to their goals. This passion and purpose also instills a sense of urgency and drives them to constantly work to move the company forward. These aren’t the leaders who are likely to deliberate or take a long time making a decision, but they’re not impulsive either. Instead, they embrace change and move forward, taking calculated risks.
They’re Good At Identifying What’s Important.
Leaders are always bombarded with information from everyone in the company. But great leaders can sort through that information swiftly and identify the important things that are likely to affect the business and the business’s decisions. With their great sense of purpose, passion, and urgency, great leaders quickly separate the important from the unimportant and use that information to make decisions they can be proud of and that can propel their companies forward.
They’re Humble Life-Learners Who Work Well With Others.
Many of us hold the notion that great leaders are prideful people who think they know everything and are difficult to work with. But according to this data, truly great leaders are the complete opposite of this iconic leader. Great leaders are never finished learning, and they’re always seeking opportunities to add to and expand their knowledge. These leaders are likely found listening to podcasts and reading in their spare time, and chances are, they’re hiring people they deem smarter than themselves. Why? They know that surrounding themselves with smart people isn’t a threat to their own intelligence — it presents an opportunity for them to learn from others and get smarter. These leaders may be great at making decisions on their own, but they know that two heads are better than one, which is why they’re also likely to seek input from advisors, employees, and colleagues. They want what’s best for the company, regardless of where the best ideas come from.
So, how did you fare? Do you have these traits and qualities? The good news is, great leaders are made, not born, so if you lack any of these qualities, your fate isn’t written in stone. You can always work on cultivating these qualities, traits, and ways of thinking in yourself.