Why Facebook Ads For Service Businesses May Not Look As Effective Or As Affordable As They Do For Other Industries
If you're using Facebook Ads for your service business, you may be wondering why ads seem to be more expensive or lead to less "conversions" for you than they do for other companies. The reality is, service businesses are always going to get different results than...
COVID-19 Response Resources for Home Service Businesses & Contractors
Every one of us has been affected by this global pandemic to some degree, and local businesses have been hit especially hard. This is unlike any challenge we’ve ever faced and we’re all in uncharted territory. That said, we want you to know we stand with you and...
Sales & Marketing During COVID-19: A Chimney Industry Online Discussion
We love the businesses in the Chimney Industry! Part of our effort to serve this industry during the COVID-19 outbreak in the US has been to share sales and marketing strategies that work during these extraordinary times. We did an online discussion on April 1, 2020...
7 Questions To Ask If Your Facebook & Instagram Ads Performance Is Sub Par
Facebook and Instagram ads not performing as you expected? Not to worry. I talked with Amber and got her tips for troubleshooting and fixing poor ad performance. If you want your ads performance to improve or you’ve noticed that your ads performance has changed...
Three Tips To Getting Good Photos For Your Website
What is the first thing you think of when you picture the ideal website for your company? We know the most important selling points lie within the content, but vibrant and crisp photos are what will draw users in and leave them actually wanting to continue through the...
The Answers To Your Top Facebook Ads Questions: Part 2
Whether you get on a call with Amber, do your Facebook Ads in-house, or you end up going with another marketing company, there are a few questions you want to know the answers to before you get started. Amber’s here to help. Let’s dive into the four questions she’s...
Top 5 Seo + Marketing Things To Focus On In 2020
Google makes thousands of updates to search every single year. How do you stay on top of the waves when you’re trying to be the best spouse ever, a super parent, and a successful business owner? Oooh, I’ve got an idea! Make friends with a team of super nerds who spend...
10 Live Video Ideas For Facebook & Instagram
You may think live video is something best left to influencers, musicians, and people who are supremely interesting. But no matter who you are or what you do, you should be leveraging live videos for your business. Why? Live videos get a lot more engagement than...
A Holiday Playlist To Keep You Relaxed & Sane This Busy Season
The holidays are a busy time for everyone, but if you're a sweep, the mayhem is multiplied by 10. It's easy to get swept up (pun absolutely intended) and miss the magic of the holiday season, but Christmas and Hannukah are almost here! We want to help you slow down...
9 Tips For Making Better Hiring Decisions For Your Small Business
If you’re like a lot of other business owners, a large portion of your time and thought goes into solving hiring challenges. Finding the right talent is the issue that never goes away. A Small Business Trends study done by Guidant Financial and LendingClub found that...