How Google Maps Ranks Businesses & What You Can Do To Improve Your Chances Of Showing Up
Today we’re picking the brain of our Lead Account Manager and Google Ads Specialist, Christian Rodriguez, and doing a quick dive into a question we get asked all the time: How do I get my business to show up in Google Maps? We’ll be talking primarily about the local...
The Answers To Your Top Facebook Ads Questions
Hey, I’ll be the first person to admit that I don’t know it all. And when it comes to Facebook Ads, I know just enough to get me in trouble. But good news: Today we’re picking the brain of Amber Krigbaum, our Digital Marketing Strategist and one half of our Facebook...
Small Business Highlight: Shepard Painting Solutions, Louisville, OH
We thought we’d do something a little bit different here on the ol’ Spark Marketer blog and feature a small business. Getting a look at things from the POV of those in the home services industry helps us stay informed, so we can better serve our clients. The moment we...
3 Lessons From CMWorld That Every Business Owner Needs/Desperately Wants To Hear
I spent a few days at the beginning of the month in Cleveland for Content Marketing World, and Jesus, pleaseus was it amazing! Three days of intensive workshops and classes on everything a content marketer’s heart could desire -- from analytics and email marketing to...
Office Max & The Time-Wasting, Friction-Creating Virtual Line
If you’ve ever made copies or prints at Office Max, you know two things: Chances are good you’ll be the only customer at the copy/print counter. On a busy day, you’ll have to wait 5 minutes. You also know it’s a pretty straightforward process. You walk up to the...
On Women’s Equality Day, The Blue Collar World Is Looking Good
From the outside looking in, it’s easy to make generalizations and assumptions about what it’s like to be a woman in a fairly male-dominated industry. But in honor of Women’s Equality Day, we thought we’d ask women in some of our favorite blue collar industries what...
5 Questions To Consider Before Making The Office Millennial Your Social Media Manager
You’re proud of yourself. You looked past the stereotypes and hired a millennial. And you did what a lot of business owners do: you put your token millennial in charge of managing your business’s social media accounts. But is the office millennial really the best...
When Does The Customer Experience Really Begin?
Meatsgiving. It was a potluck event doomed from the start. Your vegetarian cousin, Sarah, graciously sat through the entire 4 hour affair pensively spooning the only vegetarian dish on the table (the spinach souffle she’d *thankfully* brought) into her mouth, while...
Don’t Leave Business Success To Willpower — Rely On Automation
Your phone lights up with an alert. It’s a big new lead from your website! This is always an exciting moment, and gives you a nice little afternoon buzz, not unlike that third cup of coffee. You immediately call the lead and kick off the next steps to turn that lead...
The Time Saving Tools & Apps Every Small Business Owner Needs
When you’re a kid, it can feel like time is stretched out, never-ending, slow like honey. Especially when you’re grounded or waiting for school to end. But as adults, we don’t have that problem. Time just flies. That’s especially true for business owners, who have the...