Advertising & Marketing Are Megaphones, What Are You Amplifying?
Since the day the first group of enterprising cavemen got together and created the first business (let’s assume for the sake of this article that it was a fire pit sweeping service, shall we?), there has been a need to get the word out to potential consumers, in order...
Measuring Tape Marketing
I’m sure you have heard the phrase, “If all you have is a hammer, then every problem you encounter ends up looking like a nail.” It’s a funny thought, but there’s a lot of truth to it. We rarely think about a challenge we face with anything other than the usual...
What Can Google Ads Do For You?
We get asked all the time if we manage Google Ads, and if so, what we think of it as an advertising platform. The answer is yes we do manage Google Ads, and what we think of it depends on your goals. In order to be successful with Google Ads, you must evaluate where...
What’s E-E-A-Ting Google & What’s It Mean For Your Content?
When it comes to making your website stand out, content plays a pretty big role. Sure, we've been saying "Content is King" for years, but for years, people have continued to put out trash content and land top rankings in search. Not so anymore (phew). Now, it's all...
Why and How Reviews Impact Your Business & What You Can Do About It
While many companies continue to shout rank and position from the rooftops, statistics are proving that you have to have more than this to garner sales and success from your online marketing efforts. In fact, it takes a concert of activities to really get things...
The Five W’s of Marketing: Turning Your Knowledge Into Action
There is a book I read years ago by Jeffrey Pfeffer & Robert Sutton called The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action. What I learned from this book makes me laugh from time to time because I still find myself with a lot of knowledge and...
October is Cyber Security Awareness Month: Are You Safe?
Each year we have dozens of clients who tell us that at least one of their online accounts has been hacked. Often, if it happens to an email account or social account, we are able to spot the hack before they are! Still, some of these hacks have cost our clients...