What You Can Do To Make Your Slower Season Your Most Productive One To Date
The Dreaded Off-Season: The time when everything slows down. It arrives every year, and you’ve come to expect it. You can’t stop it from coming any more than the Grinch could stop Christmas from coming to Whoville, right? But what if you were prepared for it this...
How To Keep Your Brand Message Clear As A Bell
A brand message breakdown can have far-reaching negative effects on your company's image, and can ultimately affect your company's fate. Facebook, Twitter, Instagram, Yelp, Google…there are more soap boxes for dissatisfied customers to shout from than ever before. And...
Are You Employing Zombies?
We’ve all see them: the employees on total auto-pilot. They may be physically present, but mentally, they’re dead to the world. For the guys out in the field, there may be no shortage of variety, but it’s a different story where the concrete meets the carpet. What can...
What Would Your Employees Say About You If They Were Drunk?
Everyone’s favorite question to ask business owners seems to be: If you left the room, what would your employees say about you? And although it’s a very thought-provoking question, we’d like to take it further. Our challenge is to ask yourself, “What would my...
The Costly Dangers Of Offering Incentives For Reviews + 5 Tips On Getting Reviews The Right Way
What's the one thing that (most) consumers love and (many) business owners hate? Reviews. 82% of consumers read reviews for local businesses, so obviously reviews matter. That's not even a question at this point. But what's frustrating for many small businesses is how...
Know Thy Numbers
One of the most difficult things a business owner faces is the budgeting and accounting aspect of their business. Many of us rely on our CPAs to deliver the “news” annually, semi-annually, quarterly, or monthly, depending on how numbers-averse we are. But is this...
Is Your Company Forgetting The Important Stuff?
So you’re waiting for that big business boom to send profits through the roof so you can start living the good life. Well, no matter what you’re doing marketing wise and SEO wise, if you’ve forgotten about customer service, you can kiss the good life goodbye, because...
The 5 W’s of Visual Content
Visual content can help you potential customers connect with the information you're giving them. When putting together yours, consider the 5 W's of visual content.
Instant Gratification and Organic Rankings Do Not Mix
You order fast-food, and within minutes, it's ready for you to eat. The advances in the Internet and Internet service providers enable us to fly through web pages with a few simple clicks. Our computers, cell phones, and tablets allow us to multitask on a variety of...
Are You Out of Touch with Your Marketing?
One of the things I find extremely interesting is the number of small business owners who are out of touch with their marketing efforts, both online and off. It’s more than having an ad or making a payment to the same marketing company that you've made payments to for...