Well, we made it to the last of three posts on our company culture. If you haven’t yet read Part I: Who We Are and Part II: What We Do, go check them out! Once you’ve finished, come back and learn how we do what we do. It all has to do with attitude…

We Approach Our Work With Optimism and Tenacity

One thing about the world of marketing, especially Internet marketing, is that it’s always changing. If you fight that notion or aren’t accepting of that reality, it’s easy to get frustrated.

Google and Facebook make the rules in a lot of instances, and we have to stay within their boundaries and guidelines if we want to play the game. Sometimes we work really hard for a result only to have the “rules” change a week later. But that doesn’t mean we can just throw in the towel. We have to keep at it.

In a world like this, some days it can seem like no progress is made at all. But being committed to approaching our work with optimism and tenacity helps us persevere and press on when facing daunting tasks, ever-changing rules and algorithms, and long and arduous processes.

Maintaining positivity and being committed to giving it our all, day in and day out, inspires us to work hard for our clients and helps us remember why we’re here and what we’re here to do. It reminds us not to give up when the going gets tough or hide when we don’t have the answers. Instead, we brainstorm. We research. We test. We look at the challenge from different angles. We try and try again until we meet, and in some extra-rewarding cases, exceed our expectations.

It can be easy to forget who we’re working for and with and why we do what we do if we don’t maintain a positive outlook and feel truly invested in those we partner with. A commitment to approaching our work with optimism and tenacity helps prevent burnout so we can continue serving our clients. But what helps us get to the bottom of things and do the real problem solving? The next value…

We Face Our Challenges With a Curious and Open Mind

Challenges come at us in different ways and from different directions, but solutions are not always cookie-cutter or universal in scope. Although it can be tempting to dive in and tackle problems the same way we always have or resist changing our way of doing things, facing challenges with a curious and open mind allows us to see things we might otherwise miss, and discover new, creative solutions to challenges we’re facing.

This openness and curiosity enables us to find faster, more efficient ways of doing things, and helps us overcome challenges that would be overwhelming if we were rigid and close-minded. It also opens us up to the opinions and suggestions of others – and we all know two heads are better than one.

Ultimately, this doesn’t just make our daily work easier and more enjoyable; it also benefits our clients. When we’re open, curious, and willing to listen to others, we are able to provide better, more customized service to our clients. And that is, after all, why Spark Marketer exists.