Values, Part I: Who We Are
Here at Spark Marketer, we’ve always had a cherished unspoken culture. But over the last couple of years we’ve nearly tripled in size, which got us thinking: As we add to our team and grow as a company, how do we protect and preserve our prized culture? Without taking...
Why You Should Be Focused On ROS, Not Just ROI
No matter how prominent your ads are on Facebook or how stunning your website is, no one wants to do business with a service company that isn’t all that committed to serving people. So, why are you obsessing over the ROI (Return on Investment) of your social media...
Ch-Ch-Changes With Google & What They Mean For Your Business
In our last post, we sat down with Tom Smodic to discuss Google’s rapid rollout of changes. This week, we’re going to lay out a few of those changes and what we think they could mean for local businesses. Disclaimer: Google is the King of leaving things open and...
Paid Ads Meet The Local Pack: An Interview With Tom Smodic
It’s no secret that things are always changing with the Wild Wide Web, but if you feel like changes are happening at an accelerated speed as of late, you’re not alone. This week, we sat down with Tom Smodic, our Marketing Manager and former Lead Account Manager. His...
When It Comes To Your Business, Are You Thinking Short-Term Or Long-Term?
It’s surprising how many small business owners seem to “fall into” owning a business, with no real vision or direction – just the desire to work for themselves. While this is great motivation, it’s only going to get you halfway. You see, being a small business owner...
Standing Out In A Sea Full of Competitors
Everyone has competition – even Google. But the amount of time and space you make for your competitors in your mind and life can be all the difference between healthy competition and unhealthy competition. Do you find yourself feeling victimized because your...
Keeping Your Vision For Your Business Where You Can See It
No one starts their own service business because they’re lazy or looking for the easy way out. No, when you made the decision to go out on your own, you knew you’d have many long, hard days ahead of you. But even knowing that, the amount of work required can be...
Want More Time, More Freedom & Less Stress? Establish Systems!
As the business owner, you probably like to have things done a certain way. But as your company grows and you bring on new people and start delegating some of the work to others, how can you be sure that things are done properly and to your standards? It’s a common...
Keeping The Peace: How To Manage Interoffice Conflict
As our very own Taylor Hill put it: some people are like cats, some people are like dogs. And cats and dogs have different personalities, different likes and dislikes, different ways of thinking, and different ways of handling things. But what happens when these...
Letting Go So You Can Grow: How Delegating Can Free You Up To Grow Your Business & Enjoy Your Life
If you were to ask some of the most successful business owners what the hardest and most helpful thing they’ve done for their business is, the answer is likely to be “Delegate.” Letting go of some of the strings that keep your business moving can be painful and scary,...