Do You Think Of Your Customers As Transactions Or Relationships?
There are two ways of thinking about customers: as transactions and as relationships. If you don’t know which category you put your customers into, all you have to do is ask your customers, because the way you treat them is a direct reflection of which stance you...
6 Things You Should Be Doing Offline To Build Business Online
You might think that because we’re a digital marketing company, we’re only advocates for online marketing tactics and efforts. Not so! We actually consider everything from the way you answer your phones to the people you hire part of your marketing. Call us weird, but...
Do You Wake Up Excited About Your Business?
If you read a lot of articles on entrepreneurship and leadership, you likely see this question all the time. The question that’s designed to make YOU question whether or not: You have what it takes You’re in the right business You’re worthy of chasing down this dream...
Grateful & Looking Forward: A Word From Taylor & Carter
Taylor & Carter here. We’ve had several conversations this year about all the things that have come our way and how grateful we are for the opportunities we’ve been given to work with the greatest clients in the world and the best employees a company could ever...
It’s Time To Stop Obsessing Over These 4 Marketing Metrics
Marketers today rely on a plethora of tools, programs, and software systems that offer a wide variety of metrics. After all, a large part of marketing is being able to measure and report on the ROI (Return on Investment) of an initiative to the bottom line. The...
5 Reasons Your Customers Aren’t Scheduling After An Estimate
Do you know how much earning potential your business is wasting by not following up after service estimates? Think of a number…think bigger. We’ve heard successful businesses quote six digit figures in unfollowed up services. I don’t care who you are, that’s a lot of...
Are You Eliminating Or Creating Problems For Your Customers?
Every day, we encounter problems and hiccups that cause annoyance and stress. Even the most minute and trivial problem can decrease joy when repeated and multiplied – especially when you’re having “one of those days.” Take your phone, for example. Have you ever had an...
Life’s Just A Cocktail Party
Mick Jagger sings the above sentiment in the Rolling Stones’ song ‘Shattered,’ written back in the 1970's. It is just as relevant now when teaching social media to others, not just the 'how' but the 'why.' (Once you grasp the 'why,' the 'how' gets a lot easier.) What...
Values Part III: How We Do It
Well, we made it to the last of three posts on our company culture. If you haven’t yet read Part I: Who We Are and Part II: What We Do, go check them out! Once you’ve finished, come back and learn how we do what we do. It all has to do with attitude… We Approach Our...
Values, Part II: What We Do
In our last post, we talked about who we are as a company, as determined by the values outlined during our company-wide culture workshop. This week, we’re talking about the values that define the culture surrounding what we do. Without further ado, Values, Part II:...